Plan Your Event
The Aretha Franklin Amphitheatre stage, line-array sound system, and a full audience on the Detroit River

What we do

Producers first. Planners too.

Four services, one standard. Bring us in for the full event or the piece you need handled by people who’ve done it at scale.

Concerts & Live Entertainment

We develop, promote, and present ticketed live events — multi-act bills that put comedy, jazz, R&B, hip-hop, and gospel on the same stage for audiences that love all of it.

  • Concept development and show programming
  • Talent buying, artist booking, and contracting
  • Venue selection and deal-making
  • Marketing: broadcast, digital, print, and street
  • Ticketing strategy, VIP packages, and add-on experiences
  • Sponsor and partner integration
See it in action: Jokes, Jazz & Jams
Gregory Porter on stage with his band at dusk, the Detroit River behind him

Gregory Porter headlining Jokes, Jazz & Jams · June 2026

Event Production

Already have the idea, the venue, or the talent? We handle the production: the technical build, the schedule, and the show-day management that makes a complicated night feel effortless to the people in the seats.

  • Production management and run of show
  • Staging, sound, lighting, and video coordination
  • Artist advancing, hospitality, and backstage management
  • Vendor, crew, and venue coordination
  • Show-day direction and stage management
  • Photo and video capture
Talk to us about production
Performers join hands for a bow in front of LED walls while the front rows stand

Ten acts, one stage, one night — changeovers included

Full-Service Event Planning

Hand us the whole thing. We plan, design, coordinate, produce, and execute your event from the first conversation to the final thank-you — so you can be a guest at your own occasion.

  • Vision, theme, and experience design
  • Budget development and management
  • Venue sourcing and negotiation
  • Entertainment booking — bands, DJs, comedians, hosts, headliners
  • Catering, décor, rentals, and vendor management
  • Invitations, guest communications, and RSVP tracking
  • Timeline, run of show, and day-of coordination
  • On-site event management, start to finish
Plan your event with J3
White-linen tables with candles face the stage at Cliff Bell's jazz club

Cliff Bell’s, Detroit · Private celebration, September 2026

Private & Special Events

The occasions that only happen once deserve more than a playlist and a rented room. We build private events around live entertainment and a guest experience people feel the moment they walk in.

  • Milestone birthdays
  • Anniversary celebrations
  • Private concerts
  • Galas and fundraisers
  • Corporate celebrations
  • Reunions
  • Community events
  • VIP experiences
See it in action: an 80th at Cliff Bell’s
A flutist in a floor-length gown performs with a band for seated dinner guests

Live entertainment, booked and produced by J3

How we work

A clear process, whatever the size.

The same five steps take a concert from a date on a calendar to a standing ovation — and a birthday from an idea to a night the family talks about for years.

  1. Listen

    We start with your occasion, your guests, and what you want them to feel. Then date, place, and budget.

  2. Design

    You get a concept, entertainment options, a venue direction, and a budget you can read.

  3. Book

    We secure the talent, the room, and the vendors, and handle the contracts and the details.

  4. Produce

    Timeline, run of show, guest communications, and technical needs come together into one plan.

  5. Deliver

    On the day, we run everything. Your only job is to enjoy it.

A full amphitheatre crowd with hands raised at night

Work with us

Let’s build your night.

Tell us the occasion, the date, and the size. We’ll come back with how we’d approach it.

Plan Your Event Other inquiries