Thousands of guests on their feet under the canopy of the Aretha Franklin Amphitheatre, lit purple from the stage
  1. Our Work
  2. Case study

Concert · Father’s Day 2026

Jokes, Jazz & Jams.

A Father’s Day celebration on the Detroit riverfront. Ten artists, one stage, and more than 5,000 guests — conceived, promoted, and produced by J3.

Date
Sunday, June 21, 2026
Venue
Aretha Franklin Amphitheatre, Detroit
Format
Comedy · Jazz · R&B · Hip-Hop · Gospel
In attendance
5,000+
Seat riverfront amphitheatre
6,000
Stars on one stage
10
Grammy-winning headliner
1

The idea

Dads deserve more than a card.

Father’s Day rarely gets a main event. We set out to build one: a premium night out where the men who show up every day get a standing ovation of their own.

The format became the name. Stand-up comedy, live jazz, and the jams — R&B, hip-hop, and gospel — programmed as a single evening so that three generations of one family could each have a favorite moment.

Then we took it to the riverfront, to a stage that carries Aretha Franklin’s name.

Guests fill the amphitheatre seating with the Detroit River behind the stage

The night, in motion

You had to be there. Here’s the next best thing.

Real footage from June 21 — the full house at the finale, the recap film, every act in under a minute, and the headliner at dusk.

The finale · Doug E. Fresh and more than 5,000 people on their feet — press play for sound
Every act · Ten acts and one loud crowd, in 36 seconds
The headliner · Gregory Porter at dusk — press play for sound

The bill

Ten acts. Five genres. One night.

Booking a bill this wide is one job. Sequencing it so the night builds — and every changeover lands on time — is another.

Gregory Porter mid-song in a sky-blue jacket
Headliner · Grammy Award winnerGregory Porter
Nephew Tommy on the mic
Nephew TommyHost
Doug E. Fresh with arms outstretched
Doug E. FreshHip-Hop
Chanté Moore raises a fist mid-performance
Chanté MooreR&B
Julian Vaughn plays a purple bass guitar
Julian VaughnSmooth Jazz
Kierra Sheard-Kelly sings with eyes closed
Kierra Sheard-KellyGospel
Tacarra Williams performs stand-up
Tacarra WilliamsComedy
Marcus D. Wiley performs stand-up
Marcus D. WileyComedy
Sugarhill Gang and Furious Five perform together
Sugarhill Gang & Furious FiveHip-Hop
The Williams Singers perform
The Williams SingersGospel

One stage.
One night.
All power.

What J3 did

Concept to curtain call.

J3 Productions originated the event and carried it through to the final bow.

Concept & programming

An original format — comedy, jazz, and jams — shaped into a Father’s Day tradition with its own name and identity.

Talent

Ten acts booked, contracted, advanced, and hosted, from a Grammy-winning headliner to hip-hop pioneers.

Marketing

A full campaign: station-ready TV spots, artist promo videos, print, digital display, and social.

Show production

Run of show, stage management, and show-day operations at a 6,000-seat waterfront amphitheatre.

The 30-second broadcast spot from the 2026 campaign. This event has passed; tickets are no longer on sale.

The campaign

We market what we produce.

A great lineup doesn’t sell itself. We ran a full multi-channel campaign behind the show, and gave Father’s Day weekend a second act with a Detroit Tigers ticket offer for concertgoers.

  • Broadcast-ready 30- and 60-second TV spots
  • Individual promo videos for featured artists
  • Print flyers and a full suite of digital display sizes
  • A Father’s Day weekend tie-in with Detroit Tigers home games

The night

Select any photo to view it full size.

Event photography © J3 Productions. Artist appearances under performance agreement.

It’s about time we do it big for our everyday heroes without capes… Dads.
The idea behind Jokes, Jazz & Jams

Father’s Day 2027

We’re doing it again.

Join the list for the lineup and first access to tickets — or talk to us about producing a concert of your own.